The event draws in thousands of attendees and offers a range of activities, such as trade shows, consultations, master classes by famous stylists/makeup artists, raffle prizes, and more. The festival is held annually and will celebrate its 26th year on May 20, 2023, at Downtown Sacramento’s Southside Park. The event is listed/advertised in major local newspapers, radio, TV, online social media, Facebook groups, community-based websites and forums, and digital resources. Sponsors receive numerous benefits, such as sponsorship advertisement in various media sources, a banner around festival areas, announcements over speakers, a booth space, the opportunity to deliver a speech from the main stage, and logo inclusion on posters distributed throughout Russian businesses in the community. The Yarmarka Festival is an exciting and vibrant celebration of culture, community, and diversity that offers something for everyone.